0640_Competitive Strategy_ Techniques for Analyzing Industries and Competitors.pdf

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Books by Michael E. Porter
The Competitive Advantage of Nations
(1990)
Competitive Advantage: Creating and Sustaining Superior
Performance
(1985)
Cases in Competitive Strategy
(1982)
Competition in the Open Economy
(with R.E. Caves
and A.M. Spence) (
1980)
Interbrand Choice, Strategy and Bilateral Market Power
(1976)
COMPETITIVE
STRATEGY
Techniques for Analyzing
Industries and
Competitors
With a new Introduction
Michael E. Porter
THE FREE PRESS
THE FREE
PRESS
A Division
of
Simon &
Schuster
Inc.
1230 Avenue of
the
Americas
New York, NY 10020
Copyright © 1980 by The Free
Press
New introduction copyright © 1998 by The
Free Press
All rights reserved,
including
the
right
of
reproduction
in
whole or
in part in any form.
First
Free Press
Edition 1980
THE FREE
PRESS
and colophon are
trademarks
of Simon
&
Schuster
Inc.
Manufactured in
the
United
States of
America
62 61 60
Library
of
Congress Catalogirig-in-Publication Data
Porter,
Michael E.
Competitive strategy: techniques
for analyzing industries and
competitors:
with a new introduction/ Michael E.
Porter,
p. cm. ..
Originally published: New York:
Free Press,
c!980.
Includes bibliographical references and index.
1.
Competition.
2. Industrial management. I. Title.
HD41.P67 1998
658—dc21
98-9580
CIP
ISBN 0-684-84148-7

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