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Cosmopolitan Magazine

T h e I m pro b ab le

F i rs t C e ntury of

JAMES LANDERS

The Improbable

First Century of

Cosmopolitan Magazine

University of Missouri Press

Columbia and London

The Curators of the University of Missouri

University of Missouri Press, Columbia, Missouri 65201

Printed and bound in the United States of America

5 4 3 2 1 14 13 12 11 10

Library of Congress Cataloging-in-Publication Data

Landers, James, 1947–

The improbable first century of Cosmopolitan magazine / James Landers.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-8262-1906-0 (cloth : alk. paper)

1. Cosmopolitan (New York, N.Y. : 1952) 2. Cosmopolitan. 3. American periodicals—History—

19th century. 4. American periodicals—History—20th century. I. Title.

PN4900.C68L36 2010

051—dc22

2010024173

This paper meets the requirements of the

American National Standard for Permanence of Paper

for Printed Library Materials, Z39.48, 1984.

Design and composition: Jennifer Cropp

Printing and binding: Thomson-Shore, Inc.

Typefaces: Minion and Bordeaux