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The choices you make
YouTube; extremely boring otherwise.” Ever
wondered what yours would say?
If you’re thinking, “Nah, that’s not possible.
There’s no way all of our data is being ana-
lysed.”, you’re wrong of course. It very much
is, has been for a long time, and there’s nothing
you can do about it!
Whether the government is doing so or not,
I really have no clue, and if they are, then it’s just
another set of algorithms being run on my data,
or profile, or whatever they call it. However, I do
know that pretty much everything you do online is
recorded somewhere, in some form and analysed
for various reasons. The biggest reason is money
of course – you and your habits – buying, surfing,
etc. – are all worth something to someone.
Yes, Google and Facebook, and every other
site you visit are doing this analysis of you, and
everything you do. They do it to try and decide
what kind of ads you would be more likely to click
on, and slot all of us into nice, neat little piles of
humanity to be monetised when possible.
Nothing wrong with that, of course – if you like
the service Google or Facebook provide, so what
if they make money while providing you that
service for free? You can go to
http://t.co/hSxzJaPf
to see what information the Google cookie stores
about you. Of course, they have a separate data
store somewhere about your Gmail account,
your search habits, YouTube videos you like,
and all the stuff you do when logged in, and even
all the stuff your IP or browser does when not
logged in. At Facebook, since you can’t do any-
thing without being signed into your account, the
data is probably much more precise and “real”.
And yes, even those adult sites you didn’t think
anyone knows you visit – they know!
So why is it we like to moan about our
Governments monitoring our mails or IMs
for keywords, and start discussing our demo-
cratic rights, but the fact that the companies
and corporations of the world have much more
in-depth and intimate knowledge about you
doesn’t even elicit a whimper?
Perhaps it’s because you have no indi-
vidual-level control over who governs you as
a citizen, but using a service that stores your
data... well that’s a choice you make. Write in
and tell me what you think.
couple of months ago I wrote a
sarcastic / satirical piece about
SOPA (Stop Online Piracy Act).
As expected, I got a couple of hate
mails from people who didn’t read the whole
column, and actually believed I was cam-
paigning for such idiocy. Oh well!
However, I also got mail from people who not
only understood the sarcasm, but also agreed
with my views. People are just not comfortable
with being told what to do online, or what they
can or can’t view. We like our little freedoms
– the freedom to express our views and the
freedom to look at every other point of view.
However, we’re also extremely testy and sen-
sitive about certain things – religion is a prime
example. Terrorism is also something we abhor
enough to sacrifice a few non-essential liber-
ties without making too much of a fuss. Every
traveller to the US from this country is now
completely used to being treated as if guilty
until proven innocent at airports. We shrug our
shoulders and quietly try to put on our socks
and shoes in a corner. “It’s just the way the
world is now”, someone once told me.
Right here at home, terrorism is as big
a threat as anywhere else in the world, and
especially in Mumbai, where I live. People seem
almost indifferent to it now – “It happens. So
many people. What can authorities really do?”,
another friend once said.
That said, we all oppose SOPA. We’re all
against invasions of our privacy. Those who own
BlackBerrys nod their heads disapprovingly and
make little clicking noises with their tongues at the
news that RIM had to set up servers in Mumbai
to allow the Indian Government to gain access to
BBM (messenger) chats – because terrorists can,
and have used BBM to co-ordinate attacks. Of
course they could use email, Yahoo! Messenger,
WhatsApp, GTalk, Facebook chat, and a myriad
other ways to communicate as well. So are those
being monitored already? Perhaps every email
you send and receive is already being monitored.
Maybe your Facebook activity is under the scanner
– every wall post, every picture you put, what your
friends talk about, which videos you watch, how
badly you spell and who you think is “cute” even.
Why stop there? maybe absolutely every-
thing you do on a device that’s connected to
some sort of network is being fed to computing
farms to analyse the content and create a profile
of you. I’ll bet mine says, “wastes a little too
much time watching stand-up comedians on
Robert Sovereign-Smith
Executive Editor
editor@thinkdigit.com
“If you’re thinking,
“Nah, that’s not
possible. There’s
no way all of our
data is being
analysed.”, you’re
wrong of course”
Liked or hated this column?
Write in to
editor@thinkdigit.com
and
let me know your thoughts.
Digit | March 2012 | www.thinkdigit.com
1
March 2012 • Volume 12 • Issue 03
Products reviewed this month
Bazaar
Nokia 700
Sony KDL 55HX925
FujiFilm Finepix S2950
Managing Director
Dr Pramath Raj Sinha
Printer and Publisher
Kanak Ghosh
Publishing Director
Asheesh Gupta
Editorial
Executive Editor
Robert Sovereign-Smith
Copy Editor
Infancia Cardozo
Multimedia Co-ordinator
Jait Dixit
Test Centre
Assistant Test Centre Manager
Jayesh Shinde
Reviewers
Nimish Sawant, Vishal Mathur
Trainee Reviewers
Anirudh Regidi,
Aniruddh Subramanian
Product Co-ordinator
Shweta Mali
Assistant
Vikas Patil
devworx & Custom Publishing
Asst. Editor
Nash David
Thinkdigit.com
Online Editor
Soham Raninga
Writers
Abhinav Lal, Kul Bhushan
Design
Sr. Creative Director
Jayan K Narayanan
Art Director
Anil VK
Associate Art Directors
PC Anoop &
Atul Deshmukh
Visualisers
Prasanth TR, Anil T &
Shokeen Saifi
Chief Designer
NV Baiju
Sr. Designer
Sristi Maurya
Designers
Suneesh K, Shigil N, Charu Dwivedi
Raj Verma, Prince Antony, Binu MP & Peterson
Chief Photographer
Subhojit Paul
Sr Photographer
Jiten Gandhi
Cover design
Shigil N
Contributors
Writers
Arpita Kapoor, Ankur Mour, Kshitij
Sobti, Mohit Rangarju, Meghnil Pagrut, Ravi
Sinha, Mithun Mohandas
Designer
Vijay Padaya
Production and Logistics
Sr GM - Operations
Shivshankar Hiremath
Manager Operations
Rakesh Upadhyay
Asst Production Manager
Vilas Mhatre
Asst Mgr
Vijay Menon
Production Assistant
Brahmanand Nikalje
Executives
M P Singh, Mohd. Nadeem Ansari
Nilesh Shiravadekar
Brand
Product Mgr
Navneet Miglani
Mgr - Online
Shauvik Kumar
Mgr - Product Marketing
Chandan Sisodia
Co-ordinator / Scheduling
Kishan Singh
Circulation Sales
National Co-ordinator
Samir Mehta
Regional Mgrs
Jayanta Bhattacharyya,
Norbert Joseph
Manager Circulation
Dharmendra Singh
Executive
Vijay Mhatre
Reader Services
Lead Associate
Sourabha
Executives
Itishree, Pinky, Sudhir, Sufiyan
+91-22-678 99 678 / help@thinkdigit.com
Community Advisory Council
Ejaz Ashraf, Mayur Gaikwad,
Bhuveneshwar Gupta, Prashant Joshi,
Romin Joshi, Natraj Kadur, Rohan Mathew,
Amitabh Mishra, Abhineet Mittal, Dev
Mukerjee, Anuvrat Parashar, Dipankar Saha,
Dilip Sanghvi, Suvra Sarkar, Arun Sriraman
Logitech Harmony 900 + RF
Huawei Ideos U8510 X3
HP Officejet 6500A Plus
Samsung Wave Y
WD TV Live
FujiFilm X10
Seagate GoFlex Satellite
Canon SX150IS
Cooler Master Notepad U
Huntkey Cabinet H403
Maxx projector phone
Jabra Supreme Bluetooth headset
Logitech G9X mouse
Microsoft Sidewinder mouse
Logitech G500 mouse
Laptop Comparison Test
Acer Aspire 5830TG
Acer Aspire 5755G
Acer Aspire 5755
MSI GE620
MSI CR640
Asus U32U
Toshiba Satellite L750-X531B
Toshiba Portege R830-I3310
Toshiba Satellite L750-P5210
Sony VAIO C
HP Pavilion dv6-6121tx
Lenovo Y570
Dell XPS 14z
Dell Inspiron 13z
Apple MacBook Pro
Acer Aspire S3
Apple MacBook Air 11
Asus Zenbook
Lenovo IdeaPad U300s
HP Folio 13
SSD Comparison Test
Kingston HyperX 240 GB
Corsair Force GT 240
Corsair Force GT 120 GB
Silicon Power SSD V30
Intel Series 520 240 GB
Kingmax SMP35 120 GB
ADATA S510 120 GB
Kingston SSDNow V+ 200 90 GB
Strontium Python Series 240GB
Kingston HyperX 120GB
Disclaimer
For every Digit contest, there will be only one
winner, unless specified otherwise.
In the event of a dispute, the Editor’s decision shall
be final.
Published, Printed and Owned by Nine Dot Nine Interactive Pvt. Ltd. Published and printed on their behalf by Kanak
Ghosh. Published at Bunglow No. 725 Sector - 1, Shirvane, Nerul, Navi Mumbai. 400706. Printed at Print House
(India) Pvt. Ltd. R-847, TTC Industrial Area, MIDC, Rable, Navi Mumbai 400701.
Editor: Anuradha Das Mathur
FoRM IV
STATEMENT oF owNERSHIP AND oTHER PARTICULARS ABoUT THE PUBLICATIoN DIGIT AS PER RULE 8
Nine Dot Nine Interactive (P) Ltd., Bunlow No. 725 Sector
Place of publication
1, Shirvane, Nerul, Navi Mumbai 400706, District Thane
Periodicity of its publication
Printer’s name
Nationality
(a) Whether citizen of India
(b) If a foreigner, the country of origin
Address
Publisher’s name
Nationality
(a) Whether citizen of India
(b) If a foreigner, the country of origin
Address
Monthly
Kanak Ghosh
Indian
Yes
N/A
Bunlow No. 725 Sector 1, Shirvane, Nerul, Navi Mumbai
400706, District Thane
1
2
3
4
Kanak Ghosh
Indian
Yes
N/A
Bunlow No. 725 Sector 1, Shirvane, Nerul, Navi Mumbai
400706, District Thane
5 Editor’s name
Anuradha Das Mathur
Nationality
Indian
(a) Whether citizen of India
Yes
(b) If a foreigner, the country of origin
N/A
Address
Bunlow No. 725 Sector 1, Shirvane, Nerul, Navi Mumbai
400706, District Thane
Nine Dot Nine Interactive (P) Ltd.
Directors
1) Dr. Pramath Raj Sinha, 2) Mr. Asheesh Kumar
Name & Addresses of individuals who own the news paper and
3) Mr. Vikas Gupta, 4) Mr. Anuradha Das Mathur
6 partners or shareholders holding more than one percent of
5) Mr. Kanak Ghosh
the total capital
Bunlow No. 725 Sector 1, Shirvane, Nerul, Navi Mumbai
400706, District Thane
I, Kanak Ghosh , here by declare that the particulars given above are true to best of my knowledge.
Sd/-
Dated: March 1, 2012
(Signature of publisher)
2 Digit |
March
2012 | www.thinkdigit.com

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