Computer Graphic Artist.pdf

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First Edition, 2007
ISBN 978 81 89940 42 3
© All rights reserved.
Published by:
Global Media
1819, Bhagirath Palace,
Chandni Chowk, Delhi-110 006
Email:
globalmedia@dkpd.com
Table of Contents
1.
Introduction
2.
Graphics
3.
Typography
4.
Digital Images and Editing
5.
Computer Graphics
6.
Rendering
7.
3D Computer Graphics
8.
Computer-Generated Imagery
9.
Special Effect
10.
Motion Capture
11.
Rotoscope
12.
Computer Representation of Surfaces
13.
2D Computer Graphics
14.
Shading
15.
Rasterisation
16.
Raster Graphics and Vector Graphics
17.
Adobe Photoshop
18.
Macromedia Dreamweaver, Fireworks and QuarkXPress
19.
Adobe Flash
Graphic design
Saul Bass's poster for the film, The Man with the Golden Arm - a highly regarded work
of graphic design. The film was also notable for its groundbreaking title sequence, also
by Bass.
Graphic design
is a form of communication using text and/or images to present
information. The art of graphic design embraces a range of mental skills and crafts
including typography, image development and page layout. Graphic design is applied in
communication design and fine art. Like many forms of communication, graphic design
often refers to both the process (designing) by which the communication is created, and
the products (designs) such as creative solutions, imagery and multimedia compositions.
The designs are applied to static media as well as electronic media, not always in the
completed form. In commercial art, client edits, technical preparation and mass
production are usually required, but usually not considered to be within the scope of
graphic design.
Although the term 'graphic designer' was first coined in the 20th century, the story of
graphic design spans the history of marks of humankind from the magic of the caves of
Lascaux to the dazzling neons of Ginza. In both this lengthy history and in the relatively
recent explosion of imaging in the 20th and 21st centuries, there is sometimes a blurring
distinction and over-lapping of advertising art, graphic design and fine art. After all, they
share the same elements, theories, principles, practices and languages, and sometimes the
same benefactor or client. In advertising art the ultimate objective is the sale of goods and
services. In graphic design, "the essence is to give order to information, form to ideas,
expression and feeling to artifacts that document human experience." "Fine art refers to
arts that are 'concerned with beauty'..."
Principles and elements of design
Design elements are the basic tools in every design discipline. The elements (including
shape, form, texture, line, value, and color) compose the basic vocabulary of visual
design. Design principles, such as balance, rhythm, emphasis, and unity, constitute the
broader structural aspects of the composition.
Graphic design theory
According to the
classic theory of design,
or graphic design, visual design, art, the visual
excitement of a work of design is a result of how the composition of the design elements
create mood, style, message, and a look.
There is research and planning that is needed for most design work:
•
•
•
the
design process,
which encompasses the step-by-step and often complex path
that a designer takes toward a design solution through research, exploration, re-
evaluation, and revision of a design problem. This process starts with the client
and ends with the finished design product.
use of a
grid
to help improve or speed up the layout of images and text. Like the
steel internal frame of building, the grid helps the 2D designer place information
on paper or screen in a way that improves the design visually and its usability.
impact and use of technology for design solutions. Graphic designers are usually
first to adopt and incorporate new technology in solutions or concepts when
possible. This experimentation is not always to the benefit of the design or the
user.
The classic theory of design continues to be the first one introduced to starting students
and amateurs, with details such as the number of principles varying from book to book
and instructor to instructor. However, the classic theory of design is limited in scope as it
only considers the decorative aspects of design. More comprehensive theories and
treatments include or emphasize aspects of visual communication and usability,
sometimes referring to sociology and linguistics.
Graphic design history

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