Designing for Performance - Lara Callender Hogan.pdf

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Designing for
Performance
WEIGHING AESTHETICS AND SPEED
Lara Callender Hogan
Designing for Performance
As a web designer, you encounter tough choices when
it comes to weighing aesthetics and performance.
Good content, layout, images, and interactivity are
essential for engaging your audience, and each of these
elements has an enormous impact on page load time
and the end-user experience. In this practical book, Lara
Hogan helps you approach projects with page speed in
mind, showing you how to test and benchmark which
design choices are most critical.
To get started, all you need are basic HTML and CSS
skills and Photoshop experience.
Topics include:
■
If you’ve ever wondered
“
how aesthetic choices
impact performance or
how cellular networks
degrade your site’s
user experience—read
this book. Designing
for Performance gives
you the tools to make
and measure high
impact performance
improvements on
your site, including
actionable strategies
to increase awareness
of performance across
your company. Great
performance is good
design.
The impact of page load time on your site,
brand, and users
Page speed basics: how browsers retrieve
and render content
Best practices for optimizing and loading
images
How to clean up HTML and CSS, and
optimize web fonts
Mobile-first design with performance goals
by breakpoint
Using tools to measure performance as
your site evolves
Methods for shaping an organization’s
performance culture
■
■
■
■
”
■
Product Design Manager, Etsy
—Jason Huff
■
Lara Callender Hogan
is the
Senior Engineering Manager of
Performance at Etsy. She champi-
ons performance as a part of the
overall user experience, striking a
balance between aesthetics and
speed, and building performance
into company culture.
USER EXPERIENCE/USER INTERFACE DESIGN
Twitter: @oreillymedia
facebook.com/oreilly
US $29.99
CAN $31.99
ISBN: 978-1-491-90251-6
Praise for
Designing for Performance
“Designing
for Performance
is the book to hand to anyone—
designer or developer—who wants to start making faster sites. Lara
carefully and clearly explains not just how you can create better
performing sites, but how you can champion performance within
your organization ensuring it remains a priority long after launch.”
TIM KADLEC—INDEPENDENT DEVELOPER AND CONSULTANT
“A web experience’s performance evokes emotion from users just as
much–if not more–than its aesthetics. Lara’s book is so essential
because she helps us understand that performance isn’t just a
technical best practice; it’s an essential design consideration. By
providing a slew of helpful tips and best practices, Lara provides
a map for anyone looking to establish a culture of performance in
their work.”
BRAD FROST—WEB DESIGNER
“Speed is an integral part of design. A beautiful website or app
that takes forever to load will be viewed by no one. This book gives
designers the knowledge they need to build fast web experiences.”
JASON GRIGSBY—CO-FOUNDER, CLOUD FOUR
“Design is the foundation of your performance strategy: it defines
the user experience and expectations, shapes development, and
directly impacts operations. This book should be required reading for
designers and developers alike.”
ILYA GRIGORIK—WEB PERFORMANCE ENGINEER, GOOGLE
“If you’ve ever wondered how aesthetic choices impact performance
or how cellular networks degrade your site’s user experience, read
this book.
Designing for Performance
gives you the tools to make
and measure high impact performance improvements on your site,
including actionable strategies to increase awareness of performance
across your company. Great performance is good design.”
JASON HUFF—PRODUCT DESIGN MANAGER, ETSY
Designing for Performance
Weighing Aesthetics and Speed
Lara Callender Hogan
Beijing 
·
 Cambridge 
·
 Farnham 
·
 Köln 
·
 Sebastopol 
·
 Tokyo

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