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DESIGN IS THE PROBLEM
The Future of Design must be Sustainable
by N ATHAN SHEDROFF
foreword by Hunter Lovins
Design is the Problem
the Future oF Design must be sustainable
Nathan Shedroff
Rosenfeld Media
Brooklyn, New York
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table oF Contents
How to Use This Book
Who should read this book?
What’s in this book?
What Comes with this book?
Why a book and not Just a PDF?
ix
ix
x
xiii
xiv
Frequently Asked Questions
Foreword
Introduction
ChaPTER 1
What Is Sustainability?
What is a systems Perspective?
Diversity and resiliency
Centralization and Decentralization
Cooperation and Competition
ecological Vitality
social Vitality
Financial Vitality
an ecosystem of stakeholders
a Careful balance
xvii
xxv
xxix
1
7
10
16
21
24
26
30
33
36
ChaPTER 2
How Is Sustainability Measured?
You get What You measure
social measures
environmental measures
Financial measures
Putting it all together
a better Way?
39
40
42
50
57
67
77
ii
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ChaPTER 3
What Are the Approaches
to Sustainability?
natural Capitalism
Cradle to Cradle
biomimicry
life Cycle analysis
social return on investment
the natural step™
total beauty
sustainability helix
other Frameworks
Putting them all together
80
83
94
109
121
147
154
158
172
180
182
reduce
ChaPTER 4
Design for Use
usability
simplicity Versus Clarity
accessibility
meaning
187
189
193
195
198
ChaPTER 5
Dematerialization
Design for efficiency
less really is more
Vampire Power
207
209
211
222
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ChaPTER 6
Substitution
material substitution
Detoxification
PVC as a toxin
225
226
233
234
ChaPTER 7
Localization
the Power of local
is buying local really the best?
240
241
244
ChaPTER 8
Transmaterialization
the metamorphosis of transmaterialization
turning a service into a Product
What is a service?
249
250
253
259
ChaPTER 9
Informationalization
sending the recipe
taking the recipe Concept even Further
263
265
268
reuse
ChaPTER 10
Design for Durability
Planned obsolescence—the Downfall of Durability
how to Design Products for sustainability
280
282
289
iv
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