WEF_Activating_Seamless_Integrated_Mobility_Systems_2020.pdf

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Activating a Seamless
Integrated Mobility System
(SIMSystem): Insights into
Leading Global Practices
In collaboration with Deloitte
January 2020
World Economic Forum
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© 2020 World Economic Forum. All rights
reserved. No part of this publication may be
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Contents
Foreword
The challenges of urban mobility
The promise of seamless integrated mobility systems
Opening the aperture on what it takes to activate
seamless integrated mobility
Essential findings and common themes across cities
Strategic choices on the journey to activation – and how
to manage for success
Journeys to seamless integrated mobility:
Case studies from around the globe
Los Angeles
San Diego
Lisbon
London
Singapore
Tokyo
Tel Aviv
Detroit, Ann Arbor, Windsor
Realizing the promise of seamless integrated mobility
Contributors
Endnotes
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Activating a Seamless Integrated Mobility System (SIMSystem): Insights into Leading Global Practices
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Activating a Seamless Integrated Mobility System (SIMSystem): Insights into Leading Global Practices
Foreword
The future of cities has captured the global imagination for centuries, and some of those earlier
thinkers were prescient. A UK Ministry of Transport report in 1963 warned of the effects of traffic
and motorcar ownership and recommended getting cars off the road and repurposing street space
– a familiar refrain in today’s mobility conversation. A half-century before, in 1911, French architect
Eugène Hénard envisaged the first version of a seamless integrated mobility system:
a central tower to
coordinate the various mobility modes and facets of a hypothetical modern city.
It is no secret that a fundamental transformation is taking place in the way people and goods move
about. Just as individuals have drastically changed the way they communicate over the past few
decades, moving from postal mail to real-time social media, so, too, are we beginning to see a shift
away from single-occupant, single-mode trips towards multimodal journeys employing innovations
created in our rapidly evolving digital economy. This shift is enabled by a plethora of new mobility
solutions that support more flexible and customized means of transportation, from drone-enabled
shipping to the most remote parts of the world and self-driving vehicles to on-demand public
and private transport options and integrated trip planning and payment systems. These disparate
services and technologies, operating in isolation, risk exacerbating the strains on traditional mobility
infrastructure, already taxed by population growth, urbanization, insufficient funding and growing
volumes of people and goods.
The Seamless Integrated Mobility System (SIMSystem) Project proposes a solution much like
Hénard’s: to integrate disparate mobility modes in a single digital mobility platform to optimize the
management and orchestration of the movement of goods and people and relieve pressure on today’s
overcrowded streets. The potential for impact is likely to be profound. With a bird’s eye view of the
deployment of mobility solutions across urban centres – and the ability to respond dynamically – city
leaders can adjust schedules, stops, vehicle types and routing to benefit citizens, while optimizing
efficiency. Such a system opens new opportunities for funding and financing infrastructure, not least
because it enables a more comprehensive and nuanced view of the value that infrastructure creates.
Shared, electric and autonomous mobility solutions, important for reducing carbon emissions, could
be launched and scaled in a strategic and targeted manner.
Nevertheless, the journey towards the activation of a seamless integrated mobility system is fraught
with challenges and questions: How can competitors be convinced to share data with one another
and with the city? How can cities equip themselves with the human and technical capacity to handle
this large technological effort? How can consumer privacy be respected while introducing more
AI-driven technologies to track movement? How can this system ensure service to the underserved,
while reaching critical mass?
To explore these questions and more, the World Economic Forum partnered with Deloitte Consulting
to examine ten cities’ journeys towards the activation of their own seamless integrated mobility
systems. The aim is to combine insights from these case studies, viewed through the lens of
vital strategic design choices, to offer important findings and considerations for other cities and
stakeholders embarking on their own mobility system transformation.
This report is designed to aid policy-makers, businesses and practitioners, highlighting focal-point
policies and identifying new opportunities for public-private collaboration. Further, it is meant to spark
conversation, so we would like to take this opportunity to ask for your feedback: how does this
resonate with the realities in your own city? What strategic choices have you faced through your own
involvement in the transformation of mobility systems?
Last but certainly not least, we would like to thank Megha P. Bansal, Manager at Deloitte Consulting
and Secondee at the World Economic Forum, for her contribution to this research and report. We
would also like to recognize Mouchka Heller, Lead in the World Economic Forum’s Platform for
Shaping the Future of Mobility for her leadership in the SIMSystem project, on the ground and beyond.
Christoph Wolff,
Head of Future of
Mobility System,
World Economic
Forum
Scott Corwin,
Global Future of
Mobility Practice
Leader, Deloitte
Consulting
Activating a Seamless Integrated Mobility System (SIMSystem): Insights into Leading Global Practices
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