seo-checklist-2020.pdf

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The Ultimate SEO Checklist
Alex Chris | Reliablesoft.net
THE ULTIMATE SEO CHECKLIST
This is the ultimate SEO checklist for website owners. If you are looking for a comprehensive
checklist to follow and optimize your website for Google, then this list is for you.
How to use this checklist?
The best way is to print it (there is a
print friendly version
of the checklist at the end of this
guide) and start working through the items one-by-one.
When you do this the first time don’t try and fix things, go through the whole list first and
group items into:
•
•
•
•
Completed: You already done this.
In-review: You need more information about this before deciding if this is something you
need to implement on your website or not.
Pending: You know that this needs to be done but it’s not completed yet.
In-Progress: You already started working on this.
Create a plan and specify when you plan to work on all items that are in-review or pending.
My recommendation is not to skip any item, even if it seems not so important. When it
comes to SEO, sometimes it’s a lot of small things together that can make a difference
in
your Google rankings.
Tip:
Everything that is included in the list below (and much more) is explained
in detail in
The Complete SEO Course,
so if you are in doubt on how to
implement something or want more information, check it out.
ALEX CHRIS | RELIABLESOFT.NET
2
THE ULTIMATE SEO CHECKLIST
SEO BASICS CHECKLIST
INTRODUCTION
To take advantage of this checklist and use it effectively to improve your SEO, you need to
understand the different components that make up search engine optimization or SEO as it
is widely known.
CHECKLIST
Understand basic SEO concepts and key terms
Add and verify your website with Google Search Console
Add and verify your website with Bing Webmaster tools
Setup Google Analytics and learn how to use basic SEO reports
Check for Google penalties
Understand basic SEO concepts and key terms
ALEX CHRIS | RELIABLESOFT.NET
3
THE ULTIMATE SEO CHECKLIST
What is SEO?
SEO is a process that has a set of rules you can apply to your website so that search engines
can access, crawl and index your content without problems.
Your overall goal with SEO is to create better websites both in terms of content and usability
that will keep both users and search engines happy.
If you have read my previous post on how search engines work, you know that search
engines are governed by complex algorithms that use a number of parameters before
deciding as to which websites to show at the top of the search results.
To be able to control the whole SEO process and give algorithms what they want, the
various SEO rules are grouped into three main categories and thus how other terms like
technical SEO, on-page SEO, off-page SEO were born.
RESOURCES TO LEARN MORE
SEO Basics
–
A gentle introduction to SEO for Beginners.
Types of SEO
–
The different types of SEO explained in simple terms.
Add and verify your website with Google Search Console
Google search console is a free service provided by Google which gives webmasters access
to a number of tools and reports for optimizing their websites on Google search.
ALEX CHRIS | RELIABLESOFT.NET
4
THE ULTIMATE SEO CHECKLIST
You can use Google search console to find out what Google knows about your website,
analyze your Google rankings, identify and fix errors related to crawling and indexing and
inform Google about changes made to your website.
GSC is the most important tool to use to optimize your website’s SEO.
RESOURCES TO LEARN MORE
What is Google Search Console?
–
How to use the Google search console.
Add and verify your website with Bing Webmaster tools
Bing although it is not as popular as Google, is the second most used search engine and is
worth considering.
Bing has a
set of tools you can use to optimize your website’s appearance on Bing Search.
These are called Bing Webmaster tools and have similar functionality like GSC.
RESOURCES TO LEARN MORE
For best SEO results, you need to add, verify and configure
Bing webmaster tools.
Setup Google Analytics and learn how to use basic SEO
reports
To be able to monitor your SEO performance you need the help of analytics and reporting
tools and Google analytics is the best tool to use (and it’s free).
The first step is to install the Google Analytics code on your website and familiarize yourself
with basic SEO reports.
RESOURCES TO LEARN MORE
Google Analytics and SEO
–
Learn how to install Google analytics.
Best Google Analytics Reports for beginners
–
A set of reports to analyze your SEO.
ALEX CHRIS | RELIABLESOFT.NET
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