most-effective-traffic-methods.pdf

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The Most Effective Methods to Drive
Traffic to Your Website
Alex Chris | Reliablesoft.net
MOST EFFECTIVE METHODS TO DRIVE TRAFFIC TO YOUR WEBSITE
Is your blog or website dead? Do you find you have to work hard for every single
page view, only to see it all fall flat when you stop promoting like crazy?
Here's the thing...
Your goal should be to focus on
growing your organic search rankings
and then
turning that traffic into fanatical recurring readers. This means targeting
keywords, building backlinks and setting up effective email capture in prominent
places on your site.
Why isn't it as simple as writing one viral post that gets shared 10,000 times then
converting those visitors into subscribers?
Well, getting eyes on the page in the short term is a perfectly fine goal, but the
endgame is to have a large, dedicated readership, right?
That's where this guide comes in. This guide will walk you through the process,
including
every method you need to drive traffic to your blog repeatedly and
reliably.
ALEX CHRIS | RELIABLESOFT.NET
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MOST EFFECTIVE METHODS TO DRIVE TRAFFIC TO YOUR WEBSITE
Do keyword research before you write
Until you do keyword research, there's no way of knowing which topics your
target audience searches for, and which articles you write will bring in heavy
amounts of organic traffic when they rank.
It can be as simple as plugging a few topic ideas into
SEMrush
and picking the
results with the best volume to difficulty ratio (high: low), or it can be a more
involved process with the initial stages standing in as a kind of market research.
As a basic rule of thumb, you should always go to the places your target market
hangs out and find out the kinds of questions they ask and topics that they're
interested in.
From there, you'll be able to match your cornerstone content (more on that
below) with real questions your audience care about.
Your SEO strategy needs to be driven and informed by a master list of keywords,
like this one I created for my theoretical green tea blog in a few minutes just by
exporting 'green tea' from the
SEMRush
keyword tool:
ALEX CHRIS | RELIABLESOFT.NET
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MOST EFFECTIVE METHODS TO DRIVE TRAFFIC TO YOUR WEBSITE
As soon as I have this list, I'm infinitely better informed than I was before.
A quick tip:
If you order keyword list exports by the highest number of words first,
then you can get an idea of the natural language your audience uses and find tons
of long tail hidden gems with low difficulty.
ALEX CHRIS | RELIABLESOFT.NET
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MOST EFFECTIVE METHODS TO DRIVE TRAFFIC TO YOUR WEBSITE
Create a strong foundation of cornerstone content
What's your blog really about? What kinds of posts
should
a blog like yours have
on it?
If you're a green tea blog, you need to have content covering things like the types
of tea, the best ways to brew it, and the health benefits. These posts will be your
cornerstone content. They need to be:
•
Extremely useful (answering a question your readers have)
•
Comprehensive (examining the question from all angles)
•
Over 2,000 words long (longer content ranks better in Google)
•
Perfectly optimized in line with on-page SEO guidelines
Cornerstone content is the foundation everything else is built on. Without it,
there's less point in driving traffic to your blog because the target audience won't
find anything of substance worth sticking around to see. You'll get traffic spikes,
but very few recurring readers.
It's also useful for deep linking. If you're talking a lot about types of green tea, you
don't want to have to link to a Wikipedia article every time you mention
Sencha
—
you want to be able to
link to
your
article about it,
and create a network of
links that guide readers deeper into your site and increase the amount of time
they spend there.
ALEX CHRIS | RELIABLESOFT.NET
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