usable_usability_simple_steps_for_making_stuff_better.pdf

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Praise for
Usable Usability
“A new look at the fundamental principles behind what makes stuff usable from Wise
Reiss. And practical advice about how to go about it. This one is going onto my bookshelf.”
—
S
USAN
M. W
EINSCHENK
, P
H
.D.,
author of
100 Things Every Designer Needs To Know
About People
and
Neuro Web Design
“After reading this, you’ll wonder how so many products with flawed usability ever get to
market, and be determined that nothing you are involved in makes the same mistakes
again. Eric Reiss successfully distills an entire career’s worth of making things easier to
use into a book packed full of practical tips and examples for novice designer and experi-
enced practitioner alike.”
—
M
ARTIN
B
ELAM
, Lead User Experience & Information Architect, Guardian
News & Media
“Practical, easy to read, packed with a lifetime of experience,
Usable Usability
is guaran-
teed to make your product or web site easier to use.”
—G
ERRY
M
C
G
OVERN
, author,
Killer Web Content
and
The Stranger’s Long Neck
“The understanding of usability should not be confined to the design community—it has
immense philosophical importance. Far too many things in modern life are conceived by and
for the System Two brain, forgetting the fact that it is less-talkative System One brain which
makes most of the decisions—and which generates the greater part of the pleasure and irri-
tation produced by our experiences. Eric’s book is a tremendous addition to this vital debate.
—R
ORY
S
UTHERLAND
, Vice Chairman, Ogilvy & Mather UK, author
The Wiki Man
“A refreshing and pragmatic perspective on a central topic—definitely worthwhile.”
—H
ARRY
M
AX
, Vice President, Experience Design, Rackspace
“Ask Eric Reiss for advice about making something more usable and you’re likely to hear
about anesthetized turtles, bad airline service, and vacuum cleaner bags. Every page is an
opportunity to experience Eric’s wit and wisdom, but it’s all in the service of a wonderfully
practical guide to usability.”
—
D
AN
W
ILLIS
, Associate Creative Director, Sapient (can also be found at
www.uxcrank.com
)
“If you’re serious about creating great user experiences, this is a must-read book! Eric’s
insights on usability are reinforced with delightful examples and are presented with a
business-smart perspective that few others can match.”
—
R
ICHARD
D
ALTON
, Senior Manager, Experience Strategy & Measurement,
The Vanguard Group
“Today, good usability isn’t just ‘nice to have’—it’s a business imperative! In this brilliantly
useful, exceptionally usable book, Eric Reiss explains exactly what you need to do to
improve your products, your services—and your bottom line. Read it before your competi-
tors do!”
—M
ICHAEL
S
EIFERT
, CEO, Sitecore Corporation
“ With
Usable Usability
Eric Reiss has authored a new classic; seasoned UX practitioners,
fledgling designers, and anyone interested in creating memorable experiences will find it
insightful, engaging and inspirational. Make a place for it on your bookshelf/eReader!”
—M
ATTHEW
F
ETCHKO
, digital strategist
“The issue of usability is no longer a concern only to a few specialists, but is now a
required area of awareness for anyone participating in product or service design. This
book is brimming with ideas for how to make things not only usable but also seductive.”
—A
TSUSHI
H
ASEGAWA
, Ph.D., President and Information Architect, Concent, Inc.
“As the author says ‘In the simplest terms, if a product works, you’ll use it’. And Eric’s book
works. I was amazed at the plethora of familiar situations that he has described which
we all face daily, the issues we grapple with in frustration, the precious time we lose, all
because a product was released without proper usability testing. The carefully selected
illustrations and examples in the book certainly pass the usability test, and along with
Eric’s fine sense of humour, I guarantee a fun read.”
—K
IRAN
M
EHRA
-K
ERPELMAN
, Director, United Nations Information Centre
“ What a great book! Eric Reiss has put together astute observations he has gathered over
the years (and from around the world) on usability. Guidelines for reducing uncertainty
and making users feel intelligent round out this excellent volume. These make a com-
prehensive manual for anyone in charge of decisions on how to make things—including
everything from utensils to interfaces—more simple, more unobtrusive, and just more
usable. Did I mention it’s a great book?”
—J
AY
R
UTHERFORD
, Professor of Visual Communications, Bauhaus University

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