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Quantitative Modelling
in Marketing and Management
Second Edition
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Quantitative Modelling
in Marketing and Management
Second Edition
Edited by
University of Glasgow, UK
Luiz Moutinho
Feng Chia University, Taiwan (ROC)
Kun-Huang Huarng
World Scientific
NEW JERSEY
•
LONDON
•
SINGAPORE
•
BEIJING
•
SHANGHAI
•
HONG KONG
•
TAIPEI
•
CHENNAI
•
TOKYO
Published by
World Scientific Publishing Co. Pte. Ltd.
5 Toh Tuck Link, Singapore 596224
USA office:
27 Warren Street, Suite 401-402, Hackensack, NJ 07601
UK office:
57 Shelton Street, Covent Garden, London WC2H 9HE
Library of Congress Cataloging-in-Publication Data
Quantitative modelling in marketing and management / [edited] by Luiz Moutinho & Kun-Huang
Huarng. -- 2nd edition.
pages cm
ISBN 978-9814696340 (alk. paper)
1. Management--Mathematical models. 2. Marketing--Mathematical models. I. Moutinho, Luiz.
II. Huarng, Kun-Huang.
HD30.25.M68 2015
658.80072'7--dc23
2015020809
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
Copyright © 2016 by World Scientific Publishing Co. Pte. Ltd.
All rights reserved. This book, or parts thereof, may not be reproduced in any form or by any means,
electronic or mechanical, including photocopying, recording or any information storage and retrieval
system now known or to be invented, without written permission from the publisher.
For photocopying of material in this volume, please pay a copying fee through the Copyright Clearance
Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA. In this case permission to photocopy
is not required from the publisher.
In-house Editors: Sandhya Venkatesh/Dipasri Sardar
Typeset by Stallion Press
Email: enquiries@stallionpress.com
Printed in Singapore

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