Facebook Marketing for Dummies, 5th Edition (2015).pdf

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Facebook
Marketing
®
5th Edition
by John Haydon
®
Facebook
®
Marketing For Dummies, 5th Edition
Published by:
John Wiley & Sons, Inc.,
111 River Street, Hoboken, NJ 07030-5774,
www.wiley.com
Copyright © 2015 by John Wiley & Sons, Inc., Hoboken, New Jersey
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Published simultaneously in Canada
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Library of Congress Control Number: 2014948540
ISBN 978-1-118-95132-3 (pbk); ISBN 978-1-118-95133-0 (ebk); ISBN 978-1-118-95134-7 (ebk)
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
Contents at a Glance
Introduction ................................................................ 1
Part I: Getting Started with Facebook Marketing ........... 5
Chapter 1: Marketing in the Age of Facebook ................................................................ 7
Chapter 2: Researching and Understanding Your Target Audience ......................... 17
Chapter 3: Developing a Facebook Marketing Plan ..................................................... 29
Part II: Building Your Facebook Presence .................... 49
Chapter 4: Getting Started with a Facebook Page ....................................................... 51
Chapter 5: Configuring the Best Admin Settings for Your Facebook Page............... 75
Chapter 6: Enhancing Your Facebook Page with Applications .................................. 87
Part III: Engaging with Your Customers and
Prospects on Facebook ............................................. 103
Chapter 7: Creating a Remarkable Presence on Facebook with
Content Marketing....................................................................................................... 105
Chapter 8: Growing Your Facebook Page’s Fan Base ................................................ 117
Chapter 9: Engaging Your Facebook Fans .................................................................. 139
Chapter 10: Improving Your Marketing Strategy with Facebook Insights .............. 157
Part IV: Marketing beyond the Facebook Page ........... 179
Chapter 11: Using Facebook Advertising to Promote Your Business ..................... 181
Chapter 12: Using Facebook Offers to Sell Products and Services ......................... 217
Chapter 13: Using Facebook Groups and Events for Your Business ....................... 225
Chapter 14: Integrating Facebook into Your Other Marketing Channels ............... 245
Chapter 15: Integrating Facebook Features into Your Website with
Social Plugins ............................................................................................................... 261
Part V: The Part of Tens ........................................... 287
Chapter 16: Ten Common Facebook Marketing Mistakes
(and How to Avoid Them) .......................................................................................... 289
Chapter 17: Ten Business Tips for Facebook ............................................................. 295
Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook
Marketing Success....................................................................................................... 301
Index ...................................................................... 305

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