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HOW A
BANKING
EMPIRE WAS
BUILT AND
SQUANDERED
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FLORENCE: HOME OF THE MEDICI
FIRST
EDITION
GODFATHERS OF THE RENAISSANCE
DEMISE OF A DYNASTY
F
rom bankers and money-lenders to grand
dukes, popes and queens, the Medici rose
to become one of the most powerful and
influential ruling families in Italy and Europe.
Over the following pages we explore the
fascinating story of their rule, from their rise to power
under Cosimo de’ Medici to their decline and demise
over 300 years later at the hands of Gian Gastone.
We take a trip back to Florence, the playground of the
dynasty, to discover what life was like during their rule
and chart the rise and fall of the Medici Bank. As patrons
of the arts, Florence’s ruling family were also responsible
for overseeing and influencing history’s greatest cultural
revolution, funding some of the most important works
of Renaissance artists and thinkers, such as Leonardo da
Vinci, Michelangelo and Galileo Galilei. Not everyone was
a fan, however, with the rival Pazzi family attempting to
unseat the Medici in a bloody coup that backfired terribly
on the conspirators. Read on to discover more about the
secrets, schemes and scandals of this fascinating family
and their rule.
3
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