Macworld.UK.TruePDF-September.2016.pdf

(9720 KB) Pobierz
WHY YOU SHOULD CONSIDER A REFURBISHED MAC
THE WORLD’S BEST-SELLING APPLE MAGAZINE
SEPTEMBER 2016
FROM IDG
BACK TO SCHOOL
Best Macs
Best accessories
How to get Apple education discounts
HIDDEN FEATURES:
macOS Sierra
Tim Cook’s
first five
years
Contents
News
4
11
13
15
iOS 9 vs iOS 10
App Store enjoys record-breaking July
Apple sells one billionth iPhone
Apple losing smartphone share in India
Features
18
47
51
57
62
79
85
90
Hidden features of macOS Sierra
Tim Cook’s first five years as Apple’s CEO
Apple announces bug bounty programme
Where does the Apple TV go next?
Help Desk
What iOS 10 tells us about the new iPhone
Must-have apps for the iPad road warrior
Ask the iTunes Guy
Buying Guide
25
31
Refurbished Macs
The best Apple gear for university
Round-up
68
Latest Mac games
How To
94
99
107
Get an education discount from Apple
Set up a New Mac securely
Use Prisma
Opinion
112
Why Sierra lets the Mac be a Mac
Welcome...
W
 
elcome to the latest issue of
Macworld.
As I sit down to write this column
students up and down the country
are eagerly awaiting (or dreading) their A-level
results. For those moving on to higher education,
ensuring they have the right tech to help their
studies is incredibly important. With this in mind
we’ve put together a guide to the best gear for
university (page 31). We also reveal how students
can save money by getting an education discount
from Apple (page 94), plus the pros and cons of
purchasing a refurbished Mac (page 25).
Although it doesn’t feel like it, Apple’s CEO Tim
Cook has been in charge of the company for five
years. On page 47 he talks about Steve Jobs, the
company’s showdown with the FBI, his failures
and what the future holds for the tech giant.
We also look at macOS Sierra’s hidden
features (page 18), reveal what iOS 10 tells us
about the new iPhone (page 79) and ask what
next for the Apple TV (page 57).
Plus, we’ve our usual tips and tutorials, so
you can get the most out of your Apple hardware.
We hope you’ve enjoyed the issue. Send us
your feedback via
facebook.com/MacworldUK.
News:
Apple optimistic
after a tough Q3 2016
iPad revenue increases and Apple is spending a lot on R&D,
indicating new products in the pipeline.
Jason Snell
reports
A
 
nother quarter brings with it Apple financial
results – nearly $8 billion in profit this time,
despite a whole lot of tough year-over-year
sales and revenue comparisons. But as a part of the
results we also get the chance to hear directly from
Apple’s executives, in the quarterly ritual of the
conference call with analysts. There’s always good
stuf to be gleaned from this call, and this quarter
was no exception. Here’s what we learned.
Optimism about the iPhone buying cycle
Combine the changes to the way people buy
smartphones (especially in the United States) with
the sales fall-of from the iPhone 6 to the iPhone
6s, and a lot of people are worried that the buying
cycle of the iPhone is going to be elongated. In
other words, while your average smartphone
buyer might have purchased a new phone every
two years in the past, maybe that person will now
stick with their old phone for three or four years. If
that’s true, that’s going to result in reduced sales
for Apple – and that will have a huge impact on
Apple’s bottom line.
Ever the optimist, Apple CEO Tim Cook says
he doesn’t think that’s going to happen. He cited
the new trend toward plans that supply customers
with a new phone after a certain amount of time
– including Apple’s own, which provides a new
iPhone every year. “Other have an 18-month clock,
some have a 24-month clock, and there are even
some that have a 30-month clock,” Cook said.
“We’ll see more of those this coming fall.”
But Cook had to admit that for some users,
the fact that the cost of smartphone hardware
is no longer hidden inside a customer’s phone
bill might lead them not to upgrade. “Some of
that can be a shock for people who are used to
paying $199 for their smartphone – they come
back in and they pay less for their service but
more for their smartphone.”
Overall, for Apple, Cook says he’s “very
optimistic.” On this point, I think he’s got it right:
Some people will no doubt change from a two-year
cycle to one that’s longer in duration. But other
Zgłoś jeśli naruszono regulamin