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ASM Module 01: Building a Real

Brand

This lesson explain why building a brand is hugely helpful to

your physical products business, as you start growing.

This Lesson Covers:

1. Why Building a Brand Is Critical

2. Brands and Scaling

3. Repeat Buyers

1. Why Building a Brand Is Critical

Approaching your business with a

brand mindset

is far more important than

starting out with one “home run” product. Creating a brand of related

business.

There are several benefits to the

brand mindset

●

You can select products with much lower competition

●

Lower competition means it is easier to rank, from the start

products has become the secret to a long term, sustainable, and profitable

●

Easier to rank means much lower advertising costs to help get your

products on page one of Amazon

●

Multiple products means spreading out the risk—if something goes

wrong with one product, you have the others to maintain your business

while you fix thw problem.

This doesn’t mean that you won’t find and launch a home run product, it just

means that you won’t spend all of your time searching for one!

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2. Brands and Scaling

Targeting low-competition products makes it much easier to add products to

your brand, since they are easier to find. This makes it possible to scale your

brand even faster, especially since you will be choosing related products to

sell.

The ease of scaling in this type of business

is one of the reasons it is such a

profitable business model.

For example, if you have a product that makes 10 sales per day at a cost of $35

per sale, then:

●

1 product = $10,500 in sales

●

2 products = $21,000 in sales

●

5 products = $52,500 in sales

Plus, cross-promotion of related products makes it possible to quickly double

your revenue.

Once you have built your brand name and gained brand recognition,

you can

start charging more for your products

, because people know they can trust

you.

This does require that you follow the course and provide high-quality

products and outstanding customer service.

But those are the things that

lead to the brand recognition that you want.

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3. Repeat Buyers

Customers who love your brand are

more likely to buy from you, every time

because they can be a huge asset to your business, down the road.

Additionally, loyal customers are like free advertising. Because they love you,

they are more likely to recommend your product to their friends, co-workers,

and family members. This improves sales of your existing products, and helps

you as you launch new ones.

This entire branding process begins with just one product—and by building a

brand of high-quality products, there is no limit to how far you can go.

you launch a new product.

Always take care of your customers from the start,

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