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ASM Module 01: 7 Elements of

a Hot Opportunity

When combined with our ASM criteria, these 7 elements

provide the perfect blueprint for selecting viable, profitable

products.

This Lesson Covers:

1. Best Seller Rank (BSR)

2. BSR of the Competition

3. Number of Reviews

4. Reviews of the Competition

5. Price

6. Private Label Potential

7. Profit Margin

1. Best Seller Rank

Best Seller Rank (BSR) is Amazon’s way of ranking their products. Think about it

this way: It is the demand for the product on Amazon. An item’s BSR calculation

is based on Amazon.com sales, and is updated hourly to reflect recent and

historical sales of every item sold on Amazon.com. BSR gives buyers and

sellers an idea of how many people are buying a particular item.

BSR is ranked by number, with #1 being the highest number of sales (or,

highest demand).

Each top-level category has its own BSR

, and these are the

numbers that you will primarily be concerned with.

You will see the phrase “Primary Product” used in this course, and it is one we

use while searching. Basically, it is the

first opportunity of a specific product

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2. BSR of the Competition

You must compare two competing products against the primary product, to

prove the viability of an opportunity. To do this, you will need to find the BSR of

the two competing products, by looking at the keyword search for the primary

product.

This process will become clearer once you start actually searching for a

primary product. Essentially, you will find out whether the two competing

products are also in demand.

3. Number of Reviews

Amazon product reviews are built over time, and products with lots of reviews

are much harder to compete with.

So, try to find a product with good BSR and a low number of reviews.

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4. Reviews of the Competition

The number of reviews of the two competing products can be just as

important as those of the primary product. You do not have to be #1 to have a

profitable product—just being on the first page can be enough.

For example, if the primary product has a high number of reviews and the

competition has a low number, it could be easy to to reach spot #2, which is

still profitable. However, if the next 10 competing products have a high number

of reviews, the product may be too competitive!

5. Price

Find a product that sells for $19 to $70

. This ensures that your profit margin is

low to allow for your advertising and promotions.

high enough. Selling a lower-priced product can make your profit margin too

6. Private Label Potential

Make sure that the product you are looking at can be sold

by you, as your

product, under your own brand

. This allows for much greater expansion and

scaling as your business grows.

7. Profit Margin

Do not plan to sell at the lowest price on Amazon—make sure you are aiming

to sell at the

premium

price. Rather than engaging in a “race to the bottom,”

take every step in this course, and you will be able to compete with a better

product, at a higher price, and increase your own profit margin. We

recommend aiming for a minimum of 25% when it comes to your profit

margin.

You will have a better idea of your exact profit margins once you start talking

with your suppliers, but it is still possible to estimate those margins, as you will

see in an upcoming lesson.

Take the time to go back through this lesson, and make sure you have a good

understanding of what makes for a profitable product, before you move on to

the next lesson. When you have done that, head to the next lesson, where you

will learn what the most profitable Amazon categories are.

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