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ASM Module 01: Building Your
Hot Opportunity List
In this lesson, we will teach you a quicker way to create your
hot opportunity list.
This Lesson Covers:
1. Your Hot Opportunity List
2. Speeding Up Your Search Process
3. Having a Niche
4. What’s Next
5. Action Item
1. Your Hot Opportunity List
In the last lessons, we’ve gone over the two-step system of creating your hot
opportunity list:
1.
Finding your primary product
2. Finding competing products
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This method combines those steps. We recommend trying both methods, as
everyone’s preference is different.
NOTE: Just because they were viable products when we created these lessons,
they might not be any longer. Always do your research!
If you have a specific passion or expertise, zero in on that niche. However, don’t
put blinders on for other products. The goal of this course is for you to find a
viable product, launch it, and start making sales.
Even if you’re not passionate
about your product in the beginning, you will be once you start making
sales!
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2. Speeding Up the Search Process
Take the following steps to speed up your search process:
1.
2. Go to
Amazon.com (make sure you are logged
out
of your account).
more random letters (i.e., “-fkdivndqe”).
4. Click “All” next to your random string of letters, and select the category
you want to sell in from the drop-down menu (make sure that
this
will focus on the area of “Kitchen & Dining.”
5. Scroll down the page and enter a new price range into the left sidebar:
$16.99–$70. Then, click “Go.”
category is included in our BSR ranges list). For most of this lesson, we
Note:
Steps 2–8 are the same as in Module 01, Lesson 09.
3. Click in the search bar and enter the minus symbol, followed by eight or
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6. Click the icon with four squares, at the top right of the page, in order to
see more results per page (this doesn’t apply for all searches, but if it’s
there, click on it).
7. Click the Jungle Scout icon on the top right corner of the webpage.
8. At the bottom of the page, click the “Extract Next Page” button to reach
Amazon’s second page of results. We recommend that you get the
several pages of results.
9. In this example, the product we’re using is “Skull Cakelet Pan.”
10. Click on the link to open the product on a new tab.
11. Highlight the keywords “Skull Cakelet Pan” and paste them in the search
bar. Make sure you are searching in all departments.
12. There are 117 results, but there isn’t one that is similar, so take this off the
list of viable products.
a. This is the advantage of this method—you immediately see that
this product isn’t viable, instead of adding it to your list, then
doubling back when searching for competing products.
13. A successful product example is the “Dual Probe Meat Thermometer,”
which is found on the original Jungle Scout search.
14. Open the product page in Amazon, and search the keywords “Digital
Dual Probe Thermometer” with all Departments.
15. Click ‘Jungle Scout’ and ‘Extract Next Page’ to get our list.
16. Sort the list by “Rank.”
17. Delete any products that aren’t similar.
18. Check the ranks and reviews. Both are within the correct parameters, so
add the primary product and the two competing products to your list.
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3. Having a Niche
If you are interested in a specific category, use the same search option of
“-fkdivndqe”,
but within that certain department.
For example, if you want to a product in sports, you can specify the “Sports &
Outdoors” department in your search. Please be aware that this will limit your
product opportunities, and you may miss a great product.
If you do go down this road and use subcategories, Jungle Scout will include
the BSR for the top level category, which is what you want.
4. What’s Next
In the next lesson, you will pick your best three hot opportunities to take into
Module 2.
5. Action Step
Use this method (or the previous method) to add products to your hot
opportunity list. You need a
minimum
of 10 products, but 10-15 will give you
better options.
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