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ASM Module 01: Stretching the

ASM Criteria

In this lesson, we teach you which ASM criteria you can stretch,

and by how much.

This Lesson Covers:

1. Before You Start

2. What Criteria You Can Stretch

3. What Criteria You Can’t Stretch

4. What’s Next

1. Before You Start

Before watching this lesson, make sure you have watched all previous training

in Module 1. Also, make sure you have been through the entire product

selection process

at least twice

. This module will be confusing if you don’t

understand the basics.

NOTE:

You should only stretch the criteria if you are struggling to find the right

product for you.

The ASM criteria has been continually adapted over the past years, and it

works. It’s specifically for your first product. The two goals of the criteria are to

make sure your first product has enough sales volume but still low

competition.

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2. Criteria You Can Stretch

BSR Ranges

You can add a product to your list If during a competing products search you

find just one product that is:

●

Lower than our recommended ranges

●

NOT in the top 100

DO NOT BREAK THE TOP 100 RULE.

You can also allow 10% at the end of each range.

Price Ranges

We strongly advise sticking to $17 at the low end. As long as you pay very close

attention to your profit margin when moving through modules one and two,

you can drop the price down to $15.

If there are competing products lower than $15,

be careful.

Weight

It is very important to follow the 5 lb. rule

. However, if you find the perfect

changes your profit margin.

Module 2 has a freight estimating tool that can be helpful with the FBA

Revenue Calculator.

product and it is heavier than that, be aware of the extra costs and how the

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3. Criteria You Can’t Change

Size

DO NOT STRETCH THE AMAZON OVERSIZE MEASUREMENTS.

Amazon is very

strict, and just 1 cm. over is considered oversized.

Reviews

DO NOT CHANGE THE REVIEWS NUMBERS.

If they primary and competing

products are all above 1000, then delete the product from your list.

4. What’s Next

In the next lesson, we will take a look at the other tools you are going to get

access to during the ASM course.

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