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ASM Module 04: Creating Your
Facebook Brand Page
In this lesson, you will create your own Facebook brand page.
This Lesson Covers:
1. Facebook Brand Page Basics
2. Facebook Page Dimensions
3. Creating Your Facebook Brand Page
4. Creating Posts
5. Getting Your Cover Photo Created
6. Issues Creating a Page Username
1. Facebook Brand Page Basics
Creating a Facebook brand page is not as complicated as you might
think—once you have created the “shell,” you can easily add more and more
features.
You will use the page that you build today
throughout the product launch
process
, so please follow the directions carefully.
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www.getwsodo.com
www.getwsodo.com
2. Facebook Page Dimensions
Visit the following link to check out all of the Facebook page size dimensions:
https://www.facebook.com/PagesSizesDimensions/
The most important dimensions to know right now are:
●
Cover photo: 851 x 315 pixels
●
Profile image/logo: At least 180 x 180 pixels (square)
3. Creating Your Facebook Brand Page
Take the following steps to create your Facebook brand page:
1.
Go to
https://www.facebook.com/pages/creation/. The page looks like
this:
Copyright © 2018 Amazing Selling Machine
2. Click “Get Started” underneath “Business or Brand.”
3. Enter your brand name, then enter a category that matches your brand.
4.
Enter your home or business address.
Note:
If you live outside the US, you
can enter a made-up address for now, and change it later.
business is in the City, State region.” Then, click “Continue.”
6. Click “Upload a Profile Picture,” choose the logo that was created for you
in an earlier lesson, then click “Open.”
7.
Click “Add a Cover” towards the top of the page, select “Upload Photo”
from the drop-down menu, select the image you want to use (make
8.
Note:
Search for “Facebook cover photo” at Fiverr.com if you need
helping finding a good cover photo for cheap!
“Save.”
Your pictures tell a story about your brand, but you still need to give people
more information. Take the following steps to add information to your “About”
section:
1.
Click “About” in the left sidebar.
spaces) into the box, next to the “@” symbol, then click “Create
Username.”
3. Check the information in the pop-up box, to find your official Facebook
brand page URL, and the URL at which people can send your page
messages. The box looks like this:
Copyright © 2018 Amazing Selling Machine
www.getwsodo.com
www.getwsodo.com
5. Click the box next to “Don’t show my address. Only show that this
sure it is
at least
180 x 180 pixels), then click “Open.”
9. Click and drag the cover photo to reposition it if necessary, then click
2.
Click “Create Page @username,” enter your brand name (with
no
www.getwsodo.com
www.getwsodo.com
4. Click “Okay,” and you now have a much simpler Facebook brand page
URL! In the unlikely event that your page username is not available, try
entering the brand name with an underscore or a dash (for example,
“Your_Brand” or “Your-Brand”).
5. Click “Enter website,” enter the domain name that you have already
registered, and click “Save.”
6. Click “Edit About” in the left sidebar, then add a short description of your
brand (no more than 250 characters).
7. Click “Tell people about your business” underneath “Our Story,” then read
through each pop-up window where Facebook provides you with a brief
explanation of what kind of information to include in your story.
8. Click “Drag or click to add a photo,” then double-click your cover photo
to upload.
9. Enter your brand name as the title.
10.
In the box labeled “Write something,” tell people about your brand.
If
you’re not sure where to start
, take a look at other brands in your niche,
and use them for inspiration. Remember,
do not copy them, only use
them as a jumping-off point
.
Copyright © 2018 Amazing Selling Machine
11.
Highlight different sections of text in order to either
bold
,
italicize
, or link
are finished writing and formatting the description, click “Save.”
Your page is coming along, but there is another extremely important step to
take:
1.
Click “Settings” at the top right of the page, and click “Edit” next to “Visitor
Posts.”
2. Click the box next to “Review posts by other people before they are
published to the Page.” This allows you to review all posts on your page
and choose which posts to publish or to ignore, and stops anyone from
spamming your page. Then, click “Save Changes.”
3. Customize any other settings to suit your business needs, as long as you
remember to change the visitor posts!
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the text to another website (for example, your brand website). When you
4. Creating Posts
The best kind of posts that you can make contain
relevant, interesting
credibility to your brand, because your page won’t be empty!
The easiest way to do this, starting out, is to use existing online content.
Take the following steps to quickly start adding useful, interesting content to
your Facebook brand page:
content
. Not only does this interest your potential customers, but it adds
Copyright © 2018 Amazing Selling Machine
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