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ASM Module 05: Initial

Strategic Keyword Research

In this lesson, you will learn how to discover the keywords you

will use to create your Amazon listing.

This Lesson Covers:

1. Do Your Research

2. Keywords

3. What’s Next

1. Do you Research

A keyword is what a consumer types into the Amazon search bar to find what

they’re looking for.

It is imperative to do keyword research for your listing, because this enables

you to make sure Amazon knows what your listing is, and helps prospective

customers find your product.

Example:

If you sell bicycle pumps on Amazon, you’ll want to appear in the

and patch kit,” and “bicycle pump seal.”

Your goal is to capture as much relevant traffic as possible.

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following searches: “bicycle pump,” “bicycle pump automatic,” “bicycle pump

2. Keywords

Types of Keywords:

Primary keywords

are the main, most obvious keywords.

a. Example: bicycle pump

Long tail keywords

are all of the less searched for term

a. Example: bicycle pump and patch kit

As a new seller, you can get traffic by focusing on both types of keywords,

using ASM strategies.

Amazon

Amazon wants you to do your own keyword research, since it lets them know

what searches you think your product is relevant for. They have a section for

keywords when you create your product listing, bu there’s still a lot you can do

outside of that one spot.

Where to Use Keywords:

●

Product Title

●

Bullet Points

●

Description

●

Back-end (in listing setup)

●

Advertising on and off Amazon

Which Keywords

Amazon doesn’t tell you which keywords to use. Once your product is live, you

can use Amazon Ads, which will give you the most accurate keywords.

For your listing keywords, use

Amazon search

and the

keyword tool from

Helium 10

(do not use Google yet, as we are concentrating on Amazon

keywords).

Keyword Relevance

Make sure your keywords are relevant to your product. Simply adding a

thousand keywords to your listing to get traffic is not a good idea, and will hurt

your results. Amazon only want to see keywords that customers would

consider relevant to your product.

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Brand Keywords

Using brand keywords in your listing is considered a grey area. You should not

target the brand name of your competitors, unless your product is an

accessory.

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3. What’s Next

In the next lesson, you will start building your list of keywords.

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