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ASM Module 07: Your

Performance Checklist

This Lesson Covers:

1. Now What?

2. Your Performance Checklist

1. Now What?

Most likely, at this point in the process:

●

Your product is live on Amazon

●

You have your initial product reviews

●

You have executed or are in the middle of executing your launch

●

You are making a handful of sales, and following up with those

customers

Now, how do you continue to grow and scale your business?

Remember that building a business is a marathon, not a sprint, and you work

on it every day. You need to do “stuff” to grow your business, but what do you

do? How do you make sure that you’re doing the right things?

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2. Your Performance Checklist

Download and read through the “Performance Checklist” included in this

lesson, and save a digital copy—

you will add to this list, change the order,

and remove tasks that are not applicable to your business

This list contains tasks that you perform daily and weekly to continue your

business growth. Plan to use this list as consistently as possible—choose a day

and time for every task, so that they become habit!

Important: You may outsource these tasks in the future, but not until they have

become completely routine for you, first.

Read through this short preview of the tasks you will undertake every week, to

grow your business:

●

Check and reply to any customer messages within the Amazon

messaging system (multiple times throughout the day)—

Amazon

penalizes you if you do not reply to messages within 24 hours.

If you

DO respond within 24 hours, Amazon rewards you with better seller

metrics.

●

Check product reviews and respond as needed.

●

Check for seller feedback and respond as needed.

●

Check for seller feedback that is actually a product review—thank the

buyer for the review, let them know that it was put into the wrong

section, and ask if they wouldn’t mind adding it to the “product review”

section.

●

Check for and respond to questions and comments on your listing.

●

Check for refunds and contact those customers.

●

Check for other sellers on your listing, and contact them if necessary

(this does not happen very often).

●

Check your keyword rankings (make sure you are logged out of your

account, first, so as not to skew the numbers).

●

Perform a basic inventory check to make sure you aren’t close to

running out of anything.

●

Check your traffic and conversion rates (which we will explain in more

detail in the upcoming lessons):

○

Sessions (traffic)

○

Units ordered (conversions)

○

Unit session percentage (conversion rates)

○

Buy box percentage

●

Update your social media/content marketing

(daily)

○

Facebook (1x)

○

Twitter (3x)

○

Instagram (1x)

○

Pinterest (3x)

●

Check social media/content marketing

(weekly):

○

Track fans and engagement for each:

■

Twitter—followers and retweets

■

Instagram

■

YouTube

○

Create and email content to subscribers

○

Create and post videos to YouTube

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■

Facebook—fans, likes, and shares

●

Thorough review of inventory and forecasting

●

Sales and trends over the past 7 days and the past 30 days

●

Supplier relationship-building—have scheduled talks periodically

Now that you know what to expect,

download your Performance Checklist

remember to save it in a format that you can edit (e.g., a Word document),

habit, the easier it will be to run your business.

then start doing your daily and weekly activities. The sooner you make this a

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90868_ASMX-M07-L05_58e1b84b.pdf (188 KB)
90869_ASMX-M07-L06_84915fae.pdf (166 KB)
90867_ASMX-M07-L04_b785e386.pdf (108 KB)

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