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ASM Module 07: Amazon

Coupons

This gives you the steps for how to utilize Amazon Coupons to

grow your business.

This Lesson Covers:

1. What Are Amazon Coupons/Why Are They Important?

2. How to Use Amazon Coupons

1. What Are Amazon Coupons/Why Are They Important?

Amazon released a cool feature to sellers:

Amazon coupons.

These were

previously only available to vendors, but can now be used by any seller.

●

They work similarly to clipping a coupon from a magazine or

newspaper, only you do it through Amazon.

●

They are similar to promotions, but are

easier to use

and

provide better

●

You can use them to provide customers with a dollar amount or

percentage off your product.

●

They can be used on individual products or groups of products.

●

Two Important Notes:

visibility for your products

○

To use Amazon Coupons, you must have a Seller Rating of 3.5 or

higher.

○

Amazon Coupons are called Vouchers in the UK market.

Where Do Amazon Coupons Show Up?

Amazon coupons show up in the following places:

●

Your product page

●

Goldbox deal page (the second-most visited of all Amazon pages)

●

Amazon coupons page

●

Amazon search results

Why Use Amazon Coupons?

Use Amazon coupon codes because they provide you with the following

benefits:

●

Increased sales

●

Higher conversions

●

Higher visibility (especially on search results)

●

No need for the customer to enter a promo code (which makes it easier

for them to complete a purchase)

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2. How to Use Amazon Coupons

Take the following steps to set up your own Amazon coupons:

drop-down menu.

Alternate:

Go to

sellercentral.amazon.com/sellercoupons/coupons.

a. Search & add products

b. Budget & discount

c. Schedule & target

d. Review & submit

5. Start with “Search & Add Products.”

6. Find your product by entering either the SKU or your product keywords

into the search box, then click “Go.” The product will show up below the

search box.

7. Click “Add to coupon” next to your product listing, then click “Continue to

next step.”

8. Select the circle next to either “Money Off” or “Percentage Off,” then enter

the discount amount into the box below your selection.

Note:

Amazon requires that your discount is between 5% and 80% of your

lowest price for the product in the past 30 days.

Essentially, if you have already been selling your product at a

deep discount, you need to offer people an even better deal with

this coupon.

b. If Amazon suppresses your coupon, making it inactive, go back in

and increase the discount so that it becomes active again.

10. Select whether or not you want to limit this coupon to one per customer.

11. Enter a budget for the entire lifespan of the coupon:

Amazon charges you a $0.60 flat rate every time someone uses

your coupon—

make sure to build this into your budget.

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2. Hover your cursor over “Advertising,” then select “Coupons” from the

4. Click “Create a new coupon.” There are four sections you will complete:

b. If you offer a $4 discount on your product, budget $4.60 per

product.

c. Once you have reached 80% of your total budget, the coupon

deactivates.

12. Click “Continue to next step.”

13. Enter a title that will show up when people see your coupon.

14.

Leave “All customers” selected as your target audience, so that your

coupon badge shows up in the general search results.

If you target a

Amazon customers.

15. Enter a start date and an end date (for no longer than 90 days). You can

extend the end date of your coupon later if it is performing well.

16.Note:

Your start date must be

at least four days

from the day you

create the coupon.

17. Click “Continue to next step.”

18. Review your coupon to make sure everything looks correct, then click

“Submit coupon.”

19. When your coupons are up and running, your coupon dashboard will

look something like this:

certain group, the coupon will not show up in the search results for all

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20. You can edit and deactivate these coupons at any time.

Keep the following in mind

as you start running your coupons:

●

Coupons must be set up four days in advance.

●

Coupons can always be used along with a regular promotion (even if

set to “preferential”), so promos and coupons can stack up/be

combined.

●

The number of people who actually redeem your coupon will be fewer

than the number of people who clip it and don’t use it.

●

The sales attributed to each purchase tend to lag behind a few days, so

always give yourself some extra time to see if the coupon is effective.

●

Once your coupon is live (or within two days of starting), editing will only

allow you to

increase your budget

extend the end dates

. You will

not

be allowed to change the offer, the title, the image, etc.

●

If a coupon expires because of your budget, you cannot turn it back on

by increasing your budget. You must create a new coupon! To avoid

this, check your coupons daily.

●

Some categories are still restricted from running coupons.

That’s all there is to setting up your Amazon coupon!

Time for action

—once you have inventory, go set up your first Amazon

Lightning Deals.

coupon. Then, head to the next lesson, where you will learn about Amazon

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Plik z chomika:

amdgamer

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