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Business Intelligence
Business Intelligence
:
Data Mining and Optimization for Decision Making
Carlo Vercellis
© 2009 John Wiley & Sons, Ltd. ISBN: 978-0-470-51138-1
Business Intelligence:
Data Mining and Optimization
for Decision Making
Carlo Vercellis
Politecnico di Milano, Italy.
A John Wiley and Sons, Ltd., Publication
This edition first published 2009
©
2009 John Wiley & Sons Ltd
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John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom
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Library of Congress Cataloging-in-Publication Data
Vercellis, Carlo.
Business intelligence : data mining and optimization for decision making / Carlo Vercellis.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-470-51138-1 (cloth) – ISBN 978-0-470-51139-8 (pbk. : alk. paper)
1. Decision making–Mathematical models. 2. Business intelligence. 3. Data mining. I. Title.
HD30.23.V476 2009
658.4 038–dc22
2008043814
A catalogue record for this book is available from the British Library.
ISBN: 978-0-470-51138-1 (Hbk)
ISBN: 978-0-470-51139-8 (Pbk)
Typeset in 10.5/13pt Times by Laserwords Private Limited, Chennai, India
Printed in the United Kingdom by TJ International, Padstow, Cornwall
Contents
Preface
xiii
I
Components of the decision-making process
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1 Business intelligence
1.1 Effective and timely decisions . . . . . . . . . . . . . . .
1.2 Data, information and knowledge . . . . . . . . . . . . .
1.3 The role of mathematical models . . . . . . . . . . . . .
1.4 Business intelligence architectures . . . . . . . . . . . . .
1.4.1 Cycle of a business intelligence analysis . . . . .
1.4.2 Enabling factors in business intelligence projects .
1.4.3 Development of a business intelligence system . .
1.5 Ethics and business intelligence . . . . . . . . . . . . . .
1.6 Notes and readings . . . . . . . . . . . . . . . . . . . . .
2 Decision support systems
2.1 Definition of system . . . . . . . . . . . . . . . . .
2.2 Representation of the decision-making process . . .
2.2.1 Rationality and problem solving . . . . . . .
2.2.2 The decision-making process . . . . . . . .
2.2.3 Types of decisions . . . . . . . . . . . . . .
2.2.4 Approaches to the decision-making process
2.3 Evolution of information systems . . . . . . . . . .
2.4 Definition of decision support system . . . . . . . .
2.5 Development of a decision support system . . . . .
2.6 Notes and readings . . . . . . . . . . . . . . . . . .
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3 Data warehousing
3.1 Definition of data warehouse . . . . . . . . . . . . . . . . . . .
3.1.1 Data marts . . . . . . . . . . . . . . . . . . . . . . . .
3.1.2 Data quality . . . . . . . . . . . . . . . . . . . . . . . .

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